Jewelry Marketing that Gets Results

by Guest Author Gary Capps of Bead Manager Pro

Making sure you price your jewelry the right way is probably one of the most discussed topics by jewelry artisans wanting to know “how much should I sell my jewelry for?”

And it’s tough.

You have to work out what parts went into your piece, how much they cost and how long you spent creating it.

So for most people they figure out something like: Read More »

The Top 3 Reasons Why You Should Welcome Competition With Open Arms

If you fear competition and think the handmade market is just too saturated, read on.

When planning to sell your handmade goods online, there are a lot of things to think about, and competition is always one of the considerations.  If you've  been taking the idea of "nicheing it down" to heart, then you might be making the big mistake that many of us insecure creative types make. Read More »

Never ever try to be everything to everybody.

Have you ever seen "generic" handmade jewelry?

Of course you have.  It's everywhere.  Glass bead earrings.  Handmade beaded necklaces.

Dime a dozen styles without distinction. Read More »

Internet marketing research is so easy in the age of the internet.  Before the internet came along companies had to spend thousands to find out what a market would buy.

Nowadays anyone can find out all sorts of information about people and markets for free so there is no excuse for not doing your due diligence.

In a sec I'll show you one of the many techniques you can use to do market research for possible jewelry markets.

First, let's back up and talk about why you need to market research.

As I've said before -- and I'll say over and over again -- narrowing your market is one of the keys to choosing a target market.

Trying to sell to "everyone" never works.

(By the way... notice I said "choosing" a target market.  Most people make what they like then try to figure out who they are selling to.  That's backwards.  Do your research first and make sure you cater what you make to what the market is already actively searching to buy.  That's if you ever want to be successful that is).

Watch the video below to discover how to use eBay search as a market research tool.

Note: This technique is not the only tool you should be using to look at whether a market is viable or not.  You should stack up lots of different clues before you make the decision to throw yourself into any niche market.

Steps to the eBay Completed Listings Market Research Technique

Go to eBay and login.  If you don't have an account, you'll need to create one.
In the eBay search box, enter in the keyword phrase you are researching.
Click "advanced search"
Check off the "completed listings" box
Click "Search"
You'll now be able to scroll through the listings and see what has sold and what hasn't.

This technique is just one of many you can use to see if a market is viable.  You should also do other research and make sure you have all your bases covered before you put in time and energy into any niche market.

Best,

P.S. Handmade Results Weekly will show you exactly what makes up a good niche and shares dozens of techniques so you can evaluate with certainty.  There are certain criteria that need to be fulfilled to make a market worth entering, and I'm not going to lie to you... jewelry is tricky.  Market choice and product choice is crucial to your success and I would love to see you succeed   Try out Handmade Results Weekly for only $1.

About the Author

Christine Gierer is the owner and creator of HandmadeResults.com. With a focus on internet marketing and business fundamentals, not wasting time on stuff that doesn't work, and good 'ol commonsense, she loves helping jewelry makers make strides building their successful online businesses.

Marketing without selling is everyone's favorite way to market, isn't it?

If you hate marketing but love helping people then you'll love forum marketing.

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