This jewelry business article shares some great business advice for any new jewelry businessperson.

How to Market Your New Jewelry Business

Trying to break into the competitive jewelry selling market can be a daunting task. There are so many different styles, mediums, and particular types of jewelry to choose from that it can become overwhelming. New jewelry business owners trying to market their lines should take the time to adequately prepare a thorough marketing plan before jumping into marketing your new jewelry line. Read the rest of this entry

Wouldn’t you love to sell more handmade jewelry from your website or webshop?

Your jewelry sales numbers can make or break your business. But how do you improve those numbers?

Here’s how you improve your jewelry business step by step.

1. Get traffic to your product page
2. Figure out your conversion rate
3. Improve your jewelry product description.  If you are starting from zero, use the jewelry description tips to start fresh, or if you think your numbers aren’t bad, change one element on your original.
4. Wait a month (or 2,000 page views, whichever comes first) then calculate your conversion rate again.

What You Do Next:

Evaluate: Did your sales go up or down?

Then… take the best of the two versions and modify one aspect (headlines are a good place to start), then do it again.

Little by little, by testing different elements and tracking your results, you sell more handmade jewelry over time.  Guaranteed.

Other Ways to Test

You can get faster results by split testing.  Split testing is where you have two versions of the same page running at one time, and you send a portion of your page traffic to each using something like Google Website Optimizer.

If you have lots of traffic, you can test more than one element at a time.

Google Website Optimizer will only help you if you have your own blog or website and can access your HTML code. If you have a webshop like Etsy, where you can’t modify the code, use the steps I outline in this this post.

Good luck and go get more handmade jewelry sales

Best,

P.S. Here’s a one-click option I’m trying because Website Optimizer just confuses the heck out of me.  It’s called “Conversion Chicken” and it installed with a single click.  There’s a free version so no credit card needed.

Have a comment about Sell More Handmade Jewelry?  Share your thoughts and questions below:

Why is No One Buying From My Handmade Jewelry Website? Help!

How to design a jewelry website so that people find it, people like what they see, and stay long enough to even figure out if they want to maybe buy something.

Your Jewelry Website. Is it Selling? Why or Why Not? Could it be you haven’t designed it right?

I received a wonderful email from a reader the other day that set me off on a complete tangent. Before I knew it my whole schedule went out the window because I got all wrapped up in giving her some website tips.

Here’s the story. Audrey from Texas has a website that she started, oh, about 6 months ago, and she hasn’t seen any results.

She wrote,

Now if someone would start buying on the website I’d be a really happy woman. It’s been up since March and people haven’t found it yet, even with marketing, etc. They keep saying it takes time, but I’m really getting frustrated.

She didn’t come out and ask for a review, but she did say suggestions would be greatly appreciated.

Before I knew it 2 of my precious free hours had passed as I gave a whole slew of tips and information. Then I started writing more! Whew! Today, we’ll tackle some tips for designing your website. Read the rest of this entry

Sometimes non-traditional beaded products give a jewelry business that little “twist” that helps it set it apart from the slew of other jewelry sellers. Read the rest of this entry