Tag Archives: Strategy

Handmade Marketing 101 : Your Target Market

photo by echoforsberg Your target market is the first thing you must clarify before you can even dream of being successful in your home based jewelry business. One Mistake That Will Kill Your Jewelry Business Even Before it’s Begun Don’t make the mistake of starting your business plan with your product instead of the market. [...]

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How to Market Your New Jewelry Business

Before doing anything, you should consider your personal style of jewelry making. If you are able to identify what makes your particular pieces unique you can more easily target a segment of the market to sell to. Without first defining your personal style it would be really hard to select a segment to approach.

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Sell More Handmade Jewelry By Testing : Kaizen

Return from Sell More Handmade Jewelry by Testing to Take Charge of Your Business Step 2- Planning Wouldn’t you love to sell more handmade jewelry from your website or webshop? Your jewelry sales numbers can make or break your business. But how do you improve those numbers? Easy.  You use something called split-testing to continuously [...]

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The Results Report Resource Links

Here are the resources I mention in The Handmade Jewelry Results Report

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How to Write Great Handmade Jewelry Descriptions -10 Tips

Your handmade jewelry descriptions have to persuade someone that your jewelry is worth buying… And just making a list of materials just doesn’t go very far. That’s why spending time to hone your description is so important to your ultimate longterm success. Here are some tips for making those product descriptions more likely to make [...]

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Design Yerself A Great Jewelry or Craft Website – And Even Sell Something!

Why is No One Buying From My Handmade Jewelry Website? Help! How to design a jewelry website so that people find it, people like what they see, and stay long enough to even figure out if they want to maybe buy something. Your Jewelry Website. Is it Selling? Why or Why Not? Could it be [...]

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What Are Your Handmade Business Resolutions for 2010?

Happy New Year Everybody! I’m recovering from the holiday season and getting back into the swing of the regular routine, and I’m curious – what are your business resolutions this year? What about other resolutions?   Do you want to get more focused?   Do you want to get more organized?   Do you want [...]

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The Longest Newsletter Ever – Part 2 of The “Etsy is Stealing Your Money” Newsletter Article

I read your etsy article out loud to my boyfriend and we
were both nodding our heads thinking “so true”….

I’ve been completely ripped off by etsy. I too “re-list” to increase
visibility etc. Spend money on showcases that result in nothing…
spend money on cameras…and I think my jewelry is pretty
different from the rest. I don’t know…but I”d be happy to
articulate my experience for your work-in-progress article. I think
you may be surprised by how many people will agree with you!”

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The Infamous “Etsy is Stealing Your Money” Newsletter Article

Is Etsy stealing your money? Before you read it, I just want you to know I fully agree that I jumped the gun on a couple of points. I correct these in the followup email I sent out shortly afterwards so don’t get your smalls in a knot.

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