What Do I Need for Online Jewelry Business Success?

If you want to run a successful home based jewelry business online and learn exactly what you need to do to market your jewelry business, you are in the right place.

My name is Christine Gierer, and Handmade Results is my baby, so I’m really pleased you found me. Let’s talk about what you’ll find here. Wait – no let’s talk about what you won’t find here first..

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What You Won’t Find on Handmade Results

Let’s not waste your time. If you are looking for jewelry making tutorials and instruction or jewelry supply information, you’re in the wrong place. (I have another website about making jewelry though, so I won’t be insulted if you head on over there

What You Will Find on Handmade Results

Jewelry promotion strategies, home business success tips, my Handmade Results Weekly jewelry marketing course, and a free Results oriented guide about marketing and selling your handmade jewelry online.

Ethically, honestly, and for long term sustainability.

I’m not interested in teaching people how to build a quick cash grab business, or how to game the system or crush your opponents. If you want to build a business that is built on sand, you’ll need to learn somewhere else.

Are You and I On the Same Page?

I’m pretty opinionated when it comes to how you run a handcrafted jewelry business. You might love me or find me really irritating, but to be honest, I’m here for the former, not the latter. That’s you if you agree with these marketing and business principles:

• Serving your market – meaning the people most interested in what you’re offering – comes first. If you aren’t adding value, then you’re just taking up space.
• Making a living is also tops on the priority list. And no, that doesn’t clash with priority number 1 at all. If you aren’t making enough to sustain your business, then sooner or later you’ll burn out or go bankrupt and what good are you to your market if that happens?
• Longterm strategy trumps short term strategies.
• Time spent wisely is time well spent. Being smart, realistic, and spending your time on revenue producing activities just makes sense. Wasting time on activities that have proven to be time wasters just doesn’t.
• And building relationships and being the go-to person for your people… Well there’s just nothing better than that.

If you’re cool with all that, then you’ll probably be interested in reading further. Here’s what you can find here:

Business Success Courses and Guides

You can actually making a profit with the right strategy and the right jewelry marketing plan. Handmade Results Weekly teaches you the nuts and bolts of internet marketing for your jewelry business.

You can read more about it on the course description page, but here’s the gist:

• R is for Research – You’ll first learn how to choose what exactly to sell by first choosing a buying market.
• E is Evaluation – You’ll next learn how to really evaluate your choice to make sure it will be a sustainable market longterm
• S is for Setting Up – This phase is all about building a website and shop that draws traffic like flies to honey.
• U is for Use relationship building techniques to build up that trust and make your visitors into your fans
• L is for Learn from your market – You’ll learn how to use surveys, visitor behavior, and interaction to hone in on your market’s needs.
• T is for is for Testing, tweaking, and improving the site by small changes to make your revenue machine better and better.
• S is for Setting up systems and automations to spend as little time on the computer as possible (I don’t know about you, but being in the studio is more fun than being on a computer. Is it just me?)

If you are serious about creating a real business and someday quitting that day job and pursuing your art fulltime as a viable, longterm, sustainable business, then I suggest you check out my course, Handmade Results Weekly, and see if it’s for you.

Handmade Results Blog Articles

You’ll find articles about various aspects of jewelry marketing and jewelry promotion on the blog too.You’ll find articles about selling handmade items and jewelry marketing tips from guest authors and experts too. Be sure to look around and read all the articles that interest you.

How to Navigate the Blog Articles

The easiest thing to do is go to the category that interests you and see what’s there. If you go to the right sidebar and look for “categories”, you’ll see all the listings.

Here are some of my favorite articles:

If you don’t want to look through all the articles, here are some I recommend you start with:

Why is No One Visiting Me? The Oak Hill Jewels Case Study video is a good one to watch if you, like Deena, are wondering why you aren’t getting traffic even though you have content and you think you’ve optimized for the search engines.

Have you ever wondered what kind of demographics are visiting your website or blog? This article teaches you how to figure it out with some really cool free tools.

Which site is the best for selling your jewelry? Some Etsy statistics might surprise you. Here’s the Etsy related newsletter article that started all this Handmade Results business in the first place.

Make Your Business Life Easier… What tools make an online business a breeze to maintain and run? Here’s a list of the tools I personally use for my online business.

Jewelry Marketing and Selling Last Words…

Get cracking and start building a better business. Take action with real results oriented solutions. Life is short. Do what counts now, not three years from now.

Talk soon!,

Best,

Christine Gierer

P.S. If you’re nodding your head, but feeling overwhelmed about where to start, try reading my Results Report to learn how to get started improving your jewelry marketing strategy today.