How To Sell Jewelry Online and Stand Out From The Crowd

Have you been noticing how many people are selling jewelry online these days? There are hundreds of thousands of handmade jewelry pieces being sold on the internet right this minute.

How are you to compete with all those people?

Is it even possible?

Yes. And I’ll tell you why.

Most people don’t know how to really maximize the potential of the internet.

This means that all that competition?

It isn’t real competition.

With the right knowledge, and hard work in the right areas, you can make a really good living selling your own jewelry.

Of course, you need to be realistic.

The first thing you’ll want to do is some research. You need to take a look at what kinds of business models work online and which don’t.

I can help you with some of that research because I put a report together for my newsletter readers. This report was in response to lots of people asking me how to get started selling jewelry.

I have website called How-to-Make-Jewelry.com, and on that site, I have an area where people can ask questions. The number one question I receive is how to get started selling jewelry.

Last September, I did some research and tried to really answer that question. I went first to Etsy.com, because I had experience with them way back in 2006.

I didn’t do too well on Etsy back then… I made a few sales here and there, but at the time I thought I wasn’t excelling because I just didn’t have a lot of time to spare.

Can You Believe This?

People on the Etsy forums were telling me I needed to work on running an Etsy shop for 60-80 hours per week for at least 2-3 years before I could expect any results at all.

I don’t know about you, but I just don’t have that kind of time to spend. I had a baby and toddler in 2006. That sounded crazy!

Fast Forward Three Years

Now, three years later, with success online for only a few hours a day, and much further ahead than I ever could have been on Etsy, I realize that nobody has to spend that kind of time running a business just to get by. If you know how to use it properly, you can leverage the internet for just about any business – jewelry or not – if you follow some fundamental principles.

Likewise, ignoring these principles will be sure reasons for failure.

One of the Basic Principles of Marketing Online

Here’s an example of a basic fundamental. What’s one of the most basic building blocks of marketing on the internet? If you said “keywords” you get a gold star.

Are you targeting keywords? Most people aren’t, and then wonder why their traffic is spotty.

If you are targeting keywords, are you targeting the right ones? The ones that have low competition, high search volumes, and are profitable ones? The profitable ones are the buying terms – the ones they use to shop. Not the ones someone would use to see what other jewelry artists are doing.

If you aren’t then maybe that’s why you aren’t attracting buyers.

Common Mistakes

I see a lot of mistakes being made jewelry makers

Are you making lots of these common mistakes too? Mistakes like…

• Pricing too low
• Not doing market research into what actually sell online
• Trying to sell generic items
• Making what you like, rather than what people are looking for but can’t find
• Not factoring in your labor or the time you spend sourcing supplies
• Wasting time twitter spamming marketing
• Wasting money advertising where only other jewelry artists hang out instead of your market
• Not even knowing who your market is

If any of this sounds like you in any way, you’ll want to read more.

First, you might want to read learn some interesting numbers about Etsy sellers… I wrote a couple of newsletter articles and reprinted them here, and here.

You’ll also want to take a look at my Results Report.

In the Results Report, you can read more about successful business practices, helpful steps you can take today, and learn how to actually get results from the time you put into your jewelry business

What You’ll Learn in the Results Report

• Which Two Popular Online Selling Strategies to Avoid (and why)
• What it Takes To Succeed In the Saturated Online Jewelry Marketplace
• How to Turn Your Handmade Business Idea into Well-Planned Results Oriented Business
• What Action Steps You Can Take Today to Build a Profitable Online Jewelry Business