Monthly Archives: June 2010

Top 8 Tips for Webtastic Jewelry Photographs

Even if you know the basics of good web design, your jewelry might left gathering dust if your jewelry photographs are poor. But how to do away with those sad, dark, fuzzy little pictures you’re posting for the world to see (and judge you on)? Online Jewelry Image (Very) Basics: In case there is any [...]

Posted in Jewelry Marketing, Jewelry Photography | Tagged , | 5 Comments

Promote Your Website in Only 30 Minutes a Day.

The second most asked question about having an online jewelry business is this: “How Do I Promote My Jewelry Business?” Well, I’ve been promising for awhile to release this guide and a bunch of worksheets to go along with it, and after pushing it back a few time for other more pressing matters, I finally [...]

Posted in Strategy | 3 Comments

Handmade Marketing 101 : Your Target Market

photo by echoforsberg Your target market is the first thing you must clarify before you can even dream of being successful in your home based jewelry business. One Mistake That Will Kill Your Jewelry Business Even Before it’s Begun Don’t make the mistake of starting your business plan with your product instead of the market. [...]

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How to Market Your New Jewelry Business

Before doing anything, you should consider your personal style of jewelry making. If you are able to identify what makes your particular pieces unique you can more easily target a segment of the market to sell to. Without first defining your personal style it would be really hard to select a segment to approach.

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Sell More Handmade Jewelry By Testing : Kaizen

Return from Sell More Handmade Jewelry by Testing to Take Charge of Your Business Step 2- Planning Wouldn’t you love to sell more handmade jewelry from your website or webshop? Your jewelry sales numbers can make or break your business. But how do you improve those numbers? Easy.  You use something called split-testing to continuously [...]

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