Even if you know the basics of good web design, your jewelry might left gathering dust if your jewelry photographs are poor.
But how to do away with those sad, dark, fuzzy little pictures you’re posting for the world to see (and judge you on)?
Online Jewelry Image (Very) Basics:
In case there is any doubt, you need to know the following at the very least:
The second most asked question about having an online jewelry business is this:
“How Do I Promote My Jewelry Business?”
Well, I’ve been promising for awhile to release this guide and a bunch of worksheets to go along with it, and after pushing it back a few time for other more pressing matters, I finally released that guide I’ve been promising you.
It’s called “The 30 Minute a Day Jewelry Webshop P.R.O.M.O”.
As you know, on the internet no traffic = no sales, and traffic doesn’t just show up willy nilly without promotion.
Now you could spend oodles of cash on advertising, or you could spend every waking hour chasing strategy after strategy without knowing if it will work or not, or you work smart using this inexpensive yet immensely effective game plan..
This 30 Minute a Day Jewelry Web Shop P.R.O.M.O. guide outline exactly how to get targeted visitors to your website or web shop in only 30 minutes a day ethically, and cost-free.
This guide is for anyone who wishes to:
Sound interesting? You can learn more about it on the product page.
Click here to visit the 30 Minute a Day Jewelry Webshop P.R.O.M.O. page
I hope you like it.
Best as always,
P.S. The most asked question is, “How to get started selling jewelry online? You can learn how to do that here. (Only takes in new members a few times a year, but if you get on the notification list you’ll get a heads up before the general public).
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| photo by echoforsberg |
Your target market is the first thing you must clarify before you can even dream of being successful in your home based jewelry business.
Don’t make the mistake of starting your business plan with your product instead of the market.
Whether you like it or not, handmade jewelry sellers are a dime a dozen. The handmade markets online and off are saturated with them.
This means that you have to market well, and market smart.
The easiest way to market smart is to start with the market and give ‘em what they want.
It stands to reason that the more you know about your target market and what makes them tick, the more success you’ll find in selling products to them.
Building a successful handmade jewelry business starts with knowing who your customers are and precisely what they want to buy.
“Find a Need, Fill a Need”
~Big Weld, Robots (the Animated Movie) 2005.
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1. Define your target market.
Who are you marketing to specifically? The more specifically you drill down, the easier it will be to find your market and go to them. Remember, no one is looking specifically for you. They look to fill their needs.
2. Do your market research.
Is the target market a good one? Are there people in quantity searching for and spending money on the internet? If not, then move on to researching another market until you find one that you like, that you can make products to suit, and that is easy to target online.
3. Become clear on who your target market is.
Take a piece of paper and write down the characteristics of a typical person in the target market.
You might want to write down things like…
The clearer you can be in defining your target market, the easier it will be to engage with them, build rapport, presell, and inevitably woo them to buy from you.
4. Become a steward of your target market.
A steward is a caretaker. If you become a fan and caretaker of your market, they will take care of you. Always keep your target market’s needs in mind throughout every aspect of planning, marketing, and selling from here forward and enjoy the rewards.
Good luck and go find a need and fill a need with your handmade jewelry business 
Best,
P.S. Need a step by step blueprint for selling handmade jewelry online?
The Handmade Results Weekly Training Modules take you by the hand and show you how to make your handmade jewelry business profitable step by step. 52 weeks is all it takes to plan, build, and thrive – without extra time wasted along the way.
This jewelry business article shares some great business advice for any new jewelry businessperson.
Trying to break into the competitive jewelry selling market can be a daunting task. There are so many different styles, mediums, and particular types of jewelry to choose from that it can become overwhelming. New jewelry business owners trying to market their lines should take the time to adequately prepare a thorough marketing plan before jumping into marketing your new jewelry line.
Consider Your Personal Style
Before doing anything, you should consider your personal style of jewelry making. If you are able to identify what makes your particular pieces unique you can more easily target a segment of the market to sell to. Without first defining your personal style it would be really hard to select a segment to approach. Skipping this step can also lead to selecting a wrong market segment to target; this is a huge error that can result in wasted time, money and effort that could be better served marketing to a more receptive segment of the market.
Identify Your Market Segment
The second step of marketing your new jewelry business is to identify a segment (or segments) of the market that would be most receptive to your product. General marketing approaches utilize techniques such as benchmarking (checking out competitors similar to you and analyzing the tactics they use or looking at who they are marketing to) and research (qualitative or quantitative analyses that provide up to date information on the market and potential customers). There is plenty of information available online to help guide an inexperienced new company owner through the process of selecting a segment of the market.
If you are unwilling or unsure of how to conduct either benchmarking or research on your own there are plenty of smaller companies available online who sell these kinds of services to companies that are just starting out. A key thing to consider before you get started trying to complete this step is to set a budget. It’s very easy for people to go overboard and spend way more than is necessary or available to accomplish this task.
Determine How to Reach Your Target Market
Now that you have determined to whom you want to sell your jewelry to, the next step is to determine how to reach these people. Same as with the last step, it’s really important that you set a budget. A lot of the times your budget will determine what options are available to you for advertising. The media vehicle (the kind of media you will use – like print, tv, online, etc.) should be able to reach the largest part of your market segment as many times as possible. Most professional media services can give you a clear idea of the reach and frequency numbers that they generate for different segments of the market.
Develop Your Message
All that is left is to develop the message you want to advertise. This relates back to the first step – make sure that your message identifies what it is about your particular jewelry line that makes it unique. In the end it really is the style and personality of the line that will speak the most to your customers. You should really focus on the qualities of your line that make it special when communicating to your segment.
If you’re serious about selling enough jewelry to make a living, you absolutely do not want to sacrifice on your jewelry displays. Click here for high quality jewelry displays and supplies to get you started.
Wouldn’t you love to sell more handmade jewelry from your website or webshop?
Your jewelry sales numbers can make or break your business. But how do you improve those numbers?
re’s how you improve your jewelry business step by step.1. Get traffic to your product page
2. Figure out your conversion rate
3. Improve your jewelry product description. If you are starting from zero, use the jewelry description tips to start fresh, or if you think your numbers aren’t bad, change one element on your original.
4. Wait a month (or 2,000 page views, whichever comes first) then calculate your conversion rate again.
Evaluate: Did your sales go up or down?
Then… take the best of the two versions and modify one aspect (headlines are a good place to start), then do it again.
Little by little, by testing different elements and tracking your results, you sell more handmade jewelry over time. Guaranteed.
Other Ways to Test
You can get faster results by split testing. Split testing is where you have two versions of the same page running at one time, and you send a portion of your page traffic to each using something like Google Website Optimizer.
If you have lots of traffic, you can test more than one element at a time.
Google Website Optimizer will only help you if you have your own blog or website and can access your HTML code. If you have a webshop like Etsy, where you can’t modify the code, use the steps I outline in this this post.
Good luck and go get more handmade jewelry sales
Best,
P.S. Here’s a one-click option I’m trying because Website Optimizer just confuses the heck out of me. It’s called “Conversion Chicken” and it installed with a single click. There’s a free version so no credit card needed.
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Learn the Secret to Creating a Handmade Jewelry Business OnlineThat Gets Results
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