Niche market testing is a technique almost unknown in selling handmade jewelry.  A jewelry niche needs testing just like any other niche market strategy.   Read the rest of this entry

As you probably know, I am a big fan of keyword research and search engine marketing, and you know I consider jewelry marketing to follow the same rules as any other kind of marketing.

During one of my research sessions for Handmade Results Weekly, I came across a very well optimized website that was getting lots of traffic for all kinds of specialized “niche” keywords. Animal jewelry, horse jewelry, and other large volume keywords to name a few. Read the rest of this entry