Category Archives: Strategy

Articles that help handmade jewelry business owners find success. Articles include tips for goal setting, tricks for getting more done, and other related success articles

Jewelry Business 101: Conversion Rate

What’s the key to jewelry business success on the web? Is it a pretty website? Nope. Is it pretty pictures? Nope. Is it lots of Facebook friends? Nope. It’s not lots of Twitter followers, or Etsy hearts, or lots of shop or website traffic either. How about profit margins?   Well… we’re getting closer. Give [...]

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What Are Your Handmade Business Resolutions for 2010?

Happy New Year Everybody! I’m recovering from the holiday season and getting back into the swing of the regular routine, and I’m curious – what are your business resolutions this year? What about other resolutions?   Do you want to get more focused?   Do you want to get more organized?   Do you want [...]

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Affiliate Advice: FTC Rules and Regulations

The new FTC rules for affiliate marketing mean that anyone who gets a commission for referring customers to products needs to disclose their affiliate status. This means that everyone needs to tell visitors to their websites, blogs, on forum posts, on twitter, etc.   that they will get a commission if someone buys a product [...]

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Understanding Your Online Jewelry Customer

The Key to Online Jewelry Marketing: How to Think Like Your Online Jewelry Customer Why the heck doesn’t anyone want to buy what I’m making? Everyone I know tells me I should sell these beautiful handmade jewelry pieces, but nobody is buying them! Is it because the market is saturated? Is it me?

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