Category Archives: Strategy

Articles that help handmade jewelry business owners find success. Articles include tips for goal setting, tricks for getting more done, and other related success articles

The Goal Achieving Secret: Feel the Pain to Get the Pleasure

A Practical Guide to Goal Setting for Lollygaggers-   Part 3 I hope you’ve done those exercises from Goal Setting for Lollygaggers Part 1, How to Make Goal Setting Hugely Exciting instead of Horribly Painful, and   Goal Setting for Lollygaggers Part 2: There is Magic in the Power of How Can I? If so, [...]

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There is Magic in the Power of “How Can I”?

A Practical Guide to Goal Setting for Lollygaggers-   Part 2 I hope you’ve done those exercises from Goal Setting for Lollygaggers Part 1, How to Make Goal Setting Hugely Exciting instead of Horribly Painful. If so, then you have a list of “dream goals” and you also know exactly how to make yourself feel [...]

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How to Make Goal Setting Hugely Exciting instead of Horribly Painful

A Practical Guide to Goal Setting for Lollygaggers-   Part 1 Lollygagger: One who dawdles, moves a small distance in a long time; not quick in motion; tardy; … Why is it that so many of us aspire to greater things, then failto take action on the very things we need to do to achieve [...]

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Write a Newsletter FAST!

How to Cut Down Newsletter Writing Time by Up to 90% A few weeks ago I revamped my email newsletter for How-to-Make-Jewelry.com and saved myself oodles of time.   Now I can write my newsletter fast. Before this discovery: 5-6 hours per newsletter, and often I messed up my links and had to fix, test, [...]

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Is Your Handmade Business Ready for the Mobile Age?

Do you access the internet on a smartphone or an Ipad or some other mobile device?   If so, you aren t alone.   More and more people everyday are accessing the internet from some sort of non-computer device everyday. By 2014, it s expected that more people will use the net by device than [...]

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Jewelry Website Success Basics: Visitors or Sales? Focusing on What Comes First

Are You Focusing on The Right Question at This Point in Your Business? Here’s a common question from online jewelry business owners: And here’s the answer:   It depends…. are you getting enough visitors to be sure you aren’t already turning visitors into buyers? Here’s an online marketing truth that you might not know about. [...]

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Promote Your Website in Only 30 Minutes a Day.

The second most asked question about having an online jewelry business is this: “How Do I Promote My Jewelry Business?” Well, I’ve been promising for awhile to release this guide and a bunch of worksheets to go along with it, and after pushing it back a few time for other more pressing matters, I finally [...]

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Handmade Marketing 101 : Your Target Market

photo by echoforsberg Your target market is the first thing you must clarify before you can even dream of being successful in your home based jewelry business. One Mistake That Will Kill Your Jewelry Business Even Before it’s Begun Don’t make the mistake of starting your business plan with your product instead of the market. [...]

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How to Market Your New Jewelry Business

Before doing anything, you should consider your personal style of jewelry making. If you are able to identify what makes your particular pieces unique you can more easily target a segment of the market to sell to. Without first defining your personal style it would be really hard to select a segment to approach.

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Sell More Handmade Jewelry By Testing : Kaizen

Return from Sell More Handmade Jewelry by Testing to Take Charge of Your Business Step 2- Planning Wouldn’t you love to sell more handmade jewelry from your website or webshop? Your jewelry sales numbers can make or break your business. But how do you improve those numbers? Easy.  You use something called split-testing to continuously [...]

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