Category Archives: Strategy

by Guest Author Gary Capps of Bead Manager Pro Making sure you price your jewelry the right way is probably one of the most discussed topics by jewelry artisans wanting to know “how much should I sell my jewelry for?” And it’s tough. You have to work out what parts went into your piece, how [...]

The Top 3 Reasons Why You Should Welcome Competition With Open Arms If you fear competition and think the handmade market is just too saturated, read on. When planning to sell your handmade goods online, there are a lot of things to think about, and competition is always one of the considerations.  If you’ve  been [...]

Never ever try to be everything to everybody. Have you ever seen “generic” handmade jewelry? Of course you have.  It’s everywhere.  Glass bead earrings.  Handmade beaded necklaces. Dime a dozen styles without distinction.

Internet marketing research is so easy in the age of the internet.  Before the internet came along companies had to spend thousands to find out what a market would buy. Nowadays anyone can find out all sorts of information about people and markets for free so there is no excuse for not doing your due [...]

Marketing without selling is everyone’s favorite way to market, isn’t it? If you hate marketing but love helping people then you’ll love forum marketing. What’s Forum Marketing?

Return from the Grand Vision Goal Achievement Method to Take Charge of Your Jewelry Business Step 2 – Planning Here’s a different method for goal setting and it’s the one I tend to use most. A Lot of Visions… Too Many Shiny Objects The way I look at it, this method is for those who [...]

Return from the Backwards Planning Method to Take Charge of Your Jewelry Business Step 2 – Planning The Backwards Planning Method Backwards Planning is the method used by the U.S. military.  This model is great for people who can work backwards from a big picture, and also works best when you are a good strategizer. [...]

“We all need some butt-kicking from time to time.  Why?  Because the sun shines on those who help themselves — and a kick in that direction is sometimes what’s needed.” Yesterday we challenged the Handmade Results Business Bites subscribers to win-win-win with me so we can all take charge of our businesses and grow together [...]

I found this great post on 5thjoy.com about how to promote your blog or website without being *icky*. This business promotion advice is so good I don’t want to lose it!  I never remember to go back to my bookmarks so I’m paraphrasing the parts I don’t want to lose and I wanted you to [...]

How One Jewelry Artist Inspired Me With Her Wish to Make The Angels in Her Life Feel Your Appreciation Here’s an email that brought on a moist tear to my eye not only because it has a bit of a gut wrencher in it, but also because it was clearly written by someone who is [...]