You know, Pinterest is useful for more than just collecting ideas and inspiration. You can use Pinterest for… more sales more web traffic more repins and less wasted ineffective time. Here’s a link to my “Pinterest for Business” pin board. There are lots of useful tips, how-to’s, and information that will help you, as a [...]
I receive a lot of handmade business questions from my Handmade Business Bites newsletter readers. Here’s one of the most common questions. Lots of Great Response but Too Few Sales? This question and all its variations is so common that I would be willing to be that 95% of people who send in questions are [...]
Are you wondering how to compete in the “saturated” handmade jewelry marketplace? I recently asked my email mailing list to send me their biggest handmade business questions. Here’s the question I’m tackling today: I notice all the handcrafted jewelry for sale on the web and at craft and art shows. My concern is the abundance [...]
Before doing anything, you should consider your personal style of jewelry making. If you are able to identify what makes your particular pieces unique you can more easily target a segment of the market to sell to. Without first defining your personal style it would be really hard to select a segment to approach.
Return from Sell More Handmade Jewelry by Testing to Take Charge of Your Business Step 2- Planning Wouldn’t you love to sell more handmade jewelry from your website or webshop? Your jewelry sales numbers can make or break your business. But how do you improve those numbers? Easy. You use something called split-testing to continuously [...]
Posted in Strategy Tagged business tips, free web tools, jewelry business, jewelry business articles, jewelry business selling marketing, Jewelry Business Success, Jewelry Marketing, Marketing Tools, online jewelry marketing, Strategy, testing and tracking
What’s the key to jewelry business success on the web? Is it a pretty website? Nope. Is it pretty pictures? Nope. Is it lots of Facebook friends? Nope. It’s not lots of Twitter followers, or Etsy hearts, or lots of shop or website traffic either. How about profit margins? Well… we’re getting closer. Give [...]
Happy New Year Everybody! I’m recovering from the holiday season and getting back into the swing of the regular routine, and I’m curious – what are your business resolutions this year? What about other resolutions? Do you want to get more focused? Do you want to get more organized? Do you want [...]
Posted in Strategy Tagged Strategy
The new FTC rules for affiliate marketing mean that anyone who gets a commission for referring customers to products needs to disclose their affiliate status. This means that everyone needs to tell visitors to their websites, blogs, on forum posts, on twitter, etc. that they will get a commission if someone buys a product [...]
The Key to Online Jewelry Marketing: How to Think Like Your Online Jewelry Customer Why the heck doesn’t anyone want to buy what I’m making? Everyone I know tells me I should sell these beautiful handmade jewelry pieces, but nobody is buying them! Is it because the market is saturated? Is it me?