Understanding Your Online Jewelry Customer

The Key to Online Jewelry Marketing: How to Think Like Your Online Jewelry Customer

Why the heck doesn't anyone want to buy what I'm making? Everyone I know tells me I should sell these beautiful handmade jewelry pieces, but nobody is buying them! Is it because the market is saturated? Is it me?

Don't worry, it's not you. You just need to understand how to do some basic market research.

What's "Market Research"? Sounds complicated, but its not.

A "Market" is a group of PEOPLE. People like you and me. What makes them a market is that they share similar characteristics. The better you understand your "people" the better you understand what they want or need.

This video will get you started on understanding what makes a good target market online.

This video is an excerpt from the "How to Create Jewelry that will Sell Online" Video.

Length 1 min 40 seconds Download Mp4

Please be patient while the video loads. If you have trouble viewing at this size, ou can view the video full screen by clicking on the little symbol that looks like this: fullscreenicon located on the bottom of the video player.

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This makes sense to me. I make the classic look jewelry and I want to sell it to women in the professional work force, but never could figure out how to do that. I am also looking forward to learning more on how to do that just as Pam stated.

Thanks
Joyce Ramo

I hear many times:

*'Find a school of hungry fish,
*Figure out what they want and
*Give it to them

as a way to remember this!

I tend to get stuck on the 'Find a school of hungry fish' part though! LOL

I'm looking forward to learning how to do that.

Thanks for your generous help Christine,

Pam Hoffman
http://mycre8tivelife.blogspot.com/
http://twitter.com/PamHoffman

This really makes sense