What’s Your Proof This Will Work, Lady?

Here's a question that I'm sure is on everyone's mind:

What the Heck Do You Know, Anyway?

I've been receiving a few veiled (and blunt) questions about where my successful jewelry website is if I know so darned much.

Here's my answer - I keep forgetting that not everyone has read carefully through my Special Report, or watched my long winded 95 minute Market Research How-To video (chock full of useful information though it may be).

I have no jewelry website to show you.   It's no secret either.   I plainly tell you that up front (I thought I did anyway!)

I have past failed attempts at selling jewelry online the way most people are doing it.   I go through all that in the video that shares my approach to jewelry selling online.   The video shows how and why I think my approach will work.

What I Do Have:

I do have a profitable jewelry information site.   It's called How-to-Make-Jewelry.com, and it has been in the top 1% of all websites online since about August of 2008 (about 9 months after I started building it).   It currently gets between 100,000 and 160,000 visits a month (that's about 75,000 to 110,000 unique visitors because I get some repeats).

I have 20 pages in the top 10 on Google search for my main keyword (the keyword I'm trying to rank for - I do keyword research to see what keywords people are searching for and look for high volume low competition keywords to make webpages about) .

Twelve of those twenty keywords are in the number one position as I check them today.

How-to-Make-Jewelry.com largely makes it's profit from referral commissions for other people's products, and from Advertising income.

I guess you could say I sell a lot of other people's products.   I generate an awful lot of revenue for people I partner with, and I get either a percentage of the sales I refer, direct advertising revenue, or I get paid when people click on the Google adsense ads.

As to building a successful jewelry website, that's the plan with these lessons.   It's an experiment we'll go through together. I'll build two jewelry shops and make them profitable, and you'll build yours too as we go along.

I haven't found a single seller who's done it (despite protests from other jewelry sellers and despite my $250 bribe for success stories to come forward and show me)   and I think it's because no one is doing it like THIS.   I could be wrong and fall flat on my face!   But I don't think so.   And if for whatever reason it doesn't work, then I'll MAKE it profitable the ways I've already proven on my information site.

I'm willing to stake my business on the fact that this WILL work though.   How can it lose if we do our research properly, and test and track everything UNTIL it works?

The way I think about it is this:   The internet is a numbers game.   You get enough numbers (web traffic) and give them products they want (by asking them and building relationships), build their trust (through interaction and followup), and convert that traffic to sales, make sure you spend less money than you make, (and yes, I consider time to have a monetary value too), then you have a winner.

On the internet, a 1-2% conversion rate (visitors to sales) is considered average.   On my webpages where I refer products to other people (beads, books, etc.) I get about a 2-4% conversion rate overall.

That translates to above average conversion.   That's my proof that I can make sales online.

If something doesn't sell, I know that too, and I drop it.   Clearly my visitors aren't interested.

That's really the key - right there.   If you give your visitors what they want, then you can't lose.

The numbers game thing again.   If you get 100 visitors a day, a 1% conversion is 1 sale.

I may not have made a profitable jewelry site yet, but I know how to do market research to pick profit possibilities, I know how to build traffic, how to build build relationships, and and how to get sales.

I know how to test and track to get data about what's working and what isn't on my site.

I know how to figure out what my visitors want.   And that's what I'll be sharing with you.

These lessons are really marketing lessons.   They will work with any type of product.

Despite what many jewelry sellers think, jewelry is not a special case.   You just don't have the marketing savvy yet to know how it applies to you.

But you will.   Just take a leap of faith and be prepared to work.   No get rich quick, just common sense.

If you have any questions about this process or how we'll tackle it, here's the place to put it!   Just add a comment .

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