I receive a lot of handmade business questions from my Handmade Business Bites newsletter readers. Here's one of the most common questions.
Lots of Great Response but Too Few Sales?
This question and all its variations is so common that I would be willing to be that 95% of people who send in questions are in a similar boat.
I have what I call a fledgling jewellery business, trying to get from hobby to business. My problem is I am not selling any where near enough. I have three of four online outlets and a facebook page. I am getting great comments but this is not turning into paying customers.
How To Sell More of What You Make
Here was my response:
Your question in particular is very common, and the answer is very complex.
I took a quick look at your business, and I think that the problem you face will become best solved by switching from a "how to sell more" perspective to "what do people want to buy" perspective.
The answer to your question will then become a matter of finding a balance between satisfying your need to find joy and passion in what you make, while also satisfying the very practical need of selling.
The real answer then will ultimately be different for each business. To find the answer for YOU, you'll need to work through a process.
If you don't know how to go about the process of balancing passion with business reality, then I recommend joining me in the Great Jewelry Business Experiment.
So that was my answer. Now you are probably wondering what is this Great Jewelry Business Experiment of which I speak?
The Great Jewelry Business Experiment. What Is it?
The GJBE is my personal experiment to create a handmade jewelry business from scratch and make it successful. I'll be sharing my strategy and discuss what I'm doing and how I'm going about it as I go along. The whole experiment will be very candid and open so you can see the process firsthand.
The first part of my experiment will be to create a "foundation". This is where I'll be working through the very process of looking at what people want to buy and what I like to make, and discovering a common ground to build my business upon.
I've been brainstorming the GJB experiment logistics this morning in light of everyone's questions and concerns and it's looking pretty exciting, although my time limitations are going to be a little daunting.
Nonetheless, where there's a will there's a way
FYI There will be a small cost to joining, and this is for a number of reasons. First of all, I want to keep out the simply curious, and there is also the reality that it costs me money to create, run and maintain a membership site so I can share the experiment process with you.
The bigger reason, the reason that will be most important for you, is something called called "external motivation". This means that when you pay a fee you creative an incentive for yourself to work through the process. People don't try very hard if something is free. You're much more likely to take action if you pay for it, or if you suffer from some externally produced pain by not taking action.
I'm the queen of external motivation. Why do you think I'm running this experiment this way? I need people watching to motivate me to work on it too
Details on when we begin and how to join will be coming up as soon as I can set it up.
Register before Monday, Jan 21st at noon Pacific time to get in on this one-time opportunity.
P.S. Can you do me a favour? I'd love to get your feedback on what I just said about both the GJBE, and about everything else in the post. Can you comment below please?