Another quick update, some housekeeping, and some information on where we are going and getting started...
By the way, I'm a little out of breath for this so please don't be annoyed - I just came home from walking my kids to school. It is blow-y (is that a word?) out there today!
Once again, just click on the triangle to start playing. Remember to turn the sound down a bit first if you're in an office or you have a little one napping 
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If you'd like, you can comment on this post as well and share your stories or insights.
Transcript of recording:
Hi, Christine Gierrer here again. It is about 9:30 in the morning on Wednesday, October 7th, and I m just going to quickly touch base with you.
I ve been busy with something the last couple of days.
Since I got this handy dandy voice recorder thing, I had the bright idea that I would take my Wire Work Secrets E-book and make an audio version of it, not realizing exactly how much audio that would be.
So, it turned out to be a few hours and then I had to edit out some sniffles and coughs and some parts where I realized I had typos; and anyways, so it turned into a long production and then I had to upload it and figure out how to get all that stuff worked out.
So, what I thought would be a job of a couple hours basically turned into an all day long into the evening kind of project, you know, in between kids and life and everything else.
More like two or three days actually.
I ve kind of fallen behind on my little schedule I have in my mind of getting this report out to you and some lessons.
I know some of you are really chomping at the bit and are really excited and want to get started.
So I thought I d give you something pretty quick, just to give you something to work on.
If you are already online or are already selling something and it s not working out so well, or if you re just getting started, well here it is in a nutshell. Here s the basic getting started philosophy of mine.
People are asking me about Etsy, and if Etsy s no good then what do I do. And I m not really saying that Etsy is not good, it s just that selling jewelry on Etsy is kind of a difficult proposition because there s a lot of jewelry and jewelry in general is hard to sell online because people like to try it on, wear it.
So what we are going to do is have a strategy.
Our strategy is to find buyers who are interested in something specific.
By that I mean something specific as in we re going to do some market research first.
If you already have a business, this might freak you out a little bit, but I m not going to tell you to restart your whole business “ don t worry about it.
We re going to look into specific themes I guess you d say. Now the people that do best online, I think, are people who fill a need that is already existing.
There are people out there that, for example, that don t go out and start making a whole bunch of like horse jewelry just because I said people like horses because we had to do our research, but there are people for example who like horses and will buy horse jewelry because they like horses, not because they like jewelry. And for example, I have a friend, my friend Eva; she loves the color green and brown. For whatever reason, she only wears green and brown and everyone knows it, and so everyone when they go to buy her a gift will buy something green and brown.
Those are two ideas right there.
What else, so there s people that love certain animals, there s people that love certain hobbies, there are people that love coffee.
Basically I want you to start thinking about different things like that because if you aim, think of it like this, if you throw a big ball of mud at a wall and see what sticks, you re not really targeting anyone, right?
Like you re just hoping something works. But, if you are laser targeted on something and focus on that one thing and you get known for that one thing, and you choose properly and it s something that people want and people will pay for and it s a market with money, money that they will spend, it doesn t have to be a big market.
But if you can be, I don t know, the bug jewelry lady, or if you can be the queen of green, or you can be, so I think you re probably getting the picture.
So, what we will be starting out with is how to do market research. We are going to be doing some keyword research, which is the keywords that people put into the search engines; for example, when they re looking for something. We will be doing some research into what competition there is out there already, because basically the easiest way to go into a market is to find one where people are there and want stuff that are actually online wanting stuff, looking for stuff, but there isn t a lot of competition.
So, I ll just put that little idea out there and I ll keep working on that report and trying to get this website setup, and we ll talk soon.
One last thing - I think I ve configured this website properly so that you can now sign up for the free membership, so you can go ahead and do that.
I have it, you can get with these types of websites, you can get them parsing, that s what it s called, parsing, I m not sure why, parsing into my mailing list setup or whatever.
Everyone who s listening to this pretty much will already be on that mailing list because obviously you ve got the email that said this is up. So, there might be a little bit of weirdness, I m not sure exactly if you get an error message or not, but it should be working.
I tested it last week, but I can t remember now, that probably says that you will have to check your email and activate, but I don t think you ll have to do that because the activation is only to be on the email mailing list, basically because that s one of the rules so that people don t get spam; everyone has to activate or confirm their email address that way.
But since, I know I m beating a dead horse, but since you re already on this list, you probably won t get that email and you probably don t have to activate anything and everything should be fine.
Okay, talk soon.
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