|photo by echoforsberg|
Your target market is the first thing you must clarify before you can even dream of being successful in your home based jewelry business.
One Mistake That Will Kill Your Jewelry Business Even Before it's Begun
Don't make the mistake of starting your business plan with your product instead of the market.
Whether you like it or not, handmade jewelry sellers are a dime a dozen. The handmade markets online and off are saturated with them.
This means that you have to market well, and market smart.
The easiest way to market smart is to start with the market and give 'em what they want.
What's a Market, and What's a Target Market?
- A market is a group of people with similar interests or characteristics. For example, "women with small children" is a market.
- A target market is group of people that you are interested in selling your products to.
It stands to reason that the more you know about your target market and what makes them tick, the more success you'll find in selling products to them.
Building a successful handmade jewelry business starts with knowing who your customers are and precisely what they want to buy.
"Find a Need, Fill a Need"
~Big Weld, Robots (the Animated Movie) 2005.
How to Use the Target Market Concept to Improve Your Handmade Results
1. Define your target market.
Who are you marketing to specifically? The more specifically you drill down, the easier it will be to find your market and go to them. Remember, no one is looking specifically for you. They look to fill their needs.
2. Do your market research.
Is the target market a good one? Are there people in quantity searching for and spending money on the internet? If not, then move on to researching another market until you find one that you like, that you can make products to suit, and that is easy to target online.
3. Become clear on who your target market is.
Take a piece of paper and write down the characteristics of a typical person in the target market.
You might want to write down things like...
- Marital status
- Children? How many, and ages
- What makes them excited?
- What keeps them up at night?
The clearer you can be in defining your target market, the easier it will be to engage with them, build rapport, presell, and inevitably woo them to buy from you.
4. Become a steward of your target market.
A steward is a caretaker. If you become a fan and caretaker of your market, they will take care of you. Always keep your target market's needs in mind throughout every aspect of planning, marketing, and selling from here forward and enjoy the rewards.
Good luck and go find a need and fill a need with your handmade jewelry business
P.S. Need a step by step blueprint for selling handmade jewelry online?
The Handmade Results Weekly Training Modules take you by the hand and show you how to make your handmade jewelry business profitable step by step. 52 weeks is all it takes to plan, build, and thrive - without extra time wasted along the way.