Who are your customers? Knowing who you are marketing your jewelry to is your number one priority before you start selling your jewelry online. You need to know who they are and what's important to them so you can can reach out in a way they can relate to.
One way of looking at your target market is by demographics. That is, how old are they, and what gender? What income level and education level? Do they have children? Are they married? How about ethnicity and native language?
Finding out your market's demographics has been made a heck of a lot easier these days with some pretty darn smart free marketing intelligence tools.
MSN Ad Labs Demographic Predictor Tool is a really simple tool that anybody can use.
To use the tool, all you do is enter your primary keyword search term and hit "Go".
Here's what I learned about "dolphin jewelry"
Quantcast.com is another great tool that you can use - absolutely free. Quantcast quantifies the visitor demographics and behaviors for a huge database of websites. Some websites are quantified directly through webmasters placing scripts on their websites, and others are approximated.
How You can Use Quantcast for Demographics Research
Find the URL's of your top competing websites for your keyword term and paste the links into a text file.
If you're lucky and the competitor has enough traffic you'll see a whole slew of information about your competitor's website, traffic levels, and visitor demographics.
Here's some of the information I found about a competing dolphin jewelry website:
Do the same for your other competitors and you'll know a LOT more about your market's demographics than you did before.
Return from Discover Your Market's Demographics to Handmade Results Home
[...] For learning your visitors demographics: Quantcast and the Demographics tool at MSN Ad Labs [...]