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How To Promote Your Handmade Jewelry Website
As you probably know, I am a big fan of keyword research and search engine marketing, and you know I consider jewelry marketing to follow the same rules as any other kind of marketing.
During one of my research sessions for Handmade Results Weekly, I came across a very well optimized website that was getting lots of traffic for all kinds of specialized "niche" keywords. Animal jewelry, horse jewelry, and other large volume keywords to name a few.
I’m excited to share an article by the owner of this website Jennifer Hsir. She clearly knows what she is doing online and is a great jewelry marketer to emulate. She is a living example of exactly the type of online jewelry marketing I teach.
How to Promote Your Handmade Jewelry Website
by Jennifer Hsir of CopperReflections.com
Handmade jewelry internet marketing is like any other kind of marketing. You are trying to reach a niche market so you must plan accordingly. You have to start by identifying your target market and the keywords they use to find your products. You have to learn what your customers are looking for in order to develop content that your target niche will respond to and take action.
In order to identify your target market start with what you already know about your customers. Some people talk about geo-targeting, demographics and value proposition. What these big words boil down to is know who buys your products, where they buy your products, when they buy your products and why they buy your products. Google webmaster tools are great for analyzing your target keywords but you are the one who knows your products and customers the best. When selling handmade jewelry participating at craft shows is one of the best ways to reach that niche market. When marketing online finding handmade craft sites would then be the natural choice as they cater to the same niche market.
How you want to be perceived by your target market will define your approach. Identify what your customers want and write your website content to fill that need. There are important principles of traffic generation you need to understand in order to be successful at bringing visitors into your website. Those visitors need to be targeted to your niche and the search engine organic searches are generally your best source of targeted visitors.
Search engine optimization is the best strategy to rank higher in the search engines organic searches. Your website needs content that appeals to your customers while at the same time gives the search engines information about your website. Essentially you are trading your time for traffic. Creating good content, links and back-links are great SEO and can generate traffic directly through visitor clicks. These methods take a lot of time and effort but are well worth your time.
Each page of your website should have its own target keywords. Optimize your homepage for the more general keywords and narrow your focus on individual pages to long-tailed keywords. More keywords give you more chances of coming up in the search engine ranking pages.
Make sure to have great content and start asking related sites for links. A good way to get reciprocal links is to contact the webmaster of related sites. A friendly email saying that you think their website would be beneficial to your website visitors and perhaps their visitors would find your website information useful. Let them know that you will leave their link even if they don’t link back to you is a nice gesture that might get your link request more attention. These links will increase your traffic as well as getting the search engines to visit your site more often with the added benefit of ranking higher in the organic searches.
Back-links are generated by submitting your sites to relevant directories, being involved in social networking, submitting articles, participating in forums and leaving comments at relevant websites. The more links pointing back to you are like votes for your website.
Most of all do not get discouraged when you do not get results overnight. There is no magic spell just hard work. Whether you make handmade jewelry or offer a service you will need to optimize your website for your niche market in order to get targeted traffic.
The artisans of copperreflections.com have been making handcrafted jewelry and unique gift ideas since 1985. Inspired by the beauty of wildlife, nature and Native Peoples of North America, each piece is carefully designed and handcrafted especially for you. Our designs are silver plated and diamond cut on copper handcrafted jewelry and unique gift ideas.
Read more by this author, Jennifer Hisir, at Handmade Jewelry Blog by Copper Reflections.
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I'm Christine Gierer, jewelry maker, online marketer, and founder of Handmade Results.
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